A Study on Influence of Consumers' Expectancy Disconfirmation about Small and Medium Enterprises' CSR on Corporate Image and Purchase Intention
نویسندگان
چکیده
منابع مشابه
Role of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers
Retailers’ brands maker with private label have significantly boosted market share in recent years. Creating new brands for goods or services provide differentiation with similar distributors. The main aim of this paper is to test which component can be more effective in consumers’ purchase intention based on using private label for goods’ image. This research data was collected by prior st...
متن کاملRole of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers
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ژورنال
عنوان ژورنال: Journal of the Korea Industrial Information System Society
سال: 2015
ISSN: 1229-3741
DOI: 10.9723/jksiis.2015.20.3.095